Linda Chappell

Linda Chappell Linda Chappell, Raytown South High School, Class of 1965

Linda Chappell graduated from Raytown South High School in 1965, one of the school’s first graduating classes.  Later she earned a Bachelor’s Degree in Psychology from Central Missouri State University and a Master’s in Educational Administration from UMKC.  She was a cheerleader for RSHS and CMSU.

By 1971, at the age of 23, Linda created Dynamic Cheerleader Association, which she owned and operated from 1971 to 1993.  During this time she worked with colleges in 30 different states hosting cheerleader camps for high school cheerleaders.  She managed a multi-million dollar inventory for the DCA cheer catalog.  Linda also led a national effort across multiple professional cheerleading organizations to create the first manual of high school cheerleading safety rules and regulations. 

From 1986 to 1990 Linda established a coed cheerleading squad for the Kansas City Chiefs and from 1994-1998 she was curriculum director for Cheer in Style, where she provided customer service support and created printed materials for coaches and cheerleaders through catalog production.  She was a physical education instructor and cheer and dance coach for William Jewell College from 1998-2009.  During her tenure as coach, her squads won multiple top 10 National Cheerleading and Dance Competitions awards.   Currently, Linda is owner and president of SpiritWorks Cheerleading and Dance Company where she continues to work with middle school and high school athletes through her camps and private team instruction. 

In addition to her entrepreneurship, she has authored numerous books and training manuals.  Coaches refer to her first book, “The Spirit Book” as the cheerleading bible.  She is the author of Coaching Cheerleading Successfully.  Linda has been the keynote speaker at the Missouri Cheerleading Coaches Association and serves as a judge for all levels of cheerleading competitions.   She has been the recipient of the service award from the National Federation and Missouri State High School Activities Association and has developed team building curriculum and facilitated numerous motivational workshops.