Mike Swanson, Raytown High School, Class of 1972
Mike Swanson graduated from Raytown High in 1972, later attending the University of Kansas. In 2007, he began as the Vice President for Communications and Broadcasting for the Kansas City Royals, the 2014 American League Champion and 2015 World Series Champion. Known as “Swanee,” he worked in the Royals Public Relations department in the 1970’s and returned to Kansas City after nine seasons with the Arizona Diamondbacks, where he was the Senior Director of Public Relations, a stint that included Arizona’s World Series title in 2001.
Prior to his start-up role with the Diamondbacks, Swanson had a similar experience with the Colorado Rockies, joining their staff in 1992, a year before they played their first game. He also worked in public relations with the San Diego Padres.
Swanson was the Public Relations liaison for the Major League Baseball All-Star squad that played an eight game All-Star series throughout Japan in November 2000.
He was also the Public Relations liaison for the Dominican Republic team that went 8-0 to win the 2013 World Baseball Classic and will again serve in that role for the 2017 WBC when the Dominican Republic defends its title.
In the last few years, Swanson has been invited to speak at the Major League Baseball Rookie Career Development Program in Leesburg, Virginia, becoming the first club Public Relations representative to serve on the panel. In 2002, Swanson earned the prestigious Robert O. Fishel Award for Public Relations Excellence. The award, named after the long-time baseball executive, goes to the “Active, non-uniformed representative of Major League Baseball whose ethics, character, dedication, service, professionalism, and humanitarianism best represents the standards of Mr. Fishel.”
He and his wife, Renee, have one teenage daughter, Rachel, and they reside in Lee’s Summit, Missouri.